Updated: Jul 26, 2020
The purpose of lead generation is to find consumers in your target audience who are interested in your brand's products or services. Unlike the average consumer from your target audience, a lead is someone who has taken some kind of step - like providing their contact information - to show that they are interested in your business in some way. For example, if someone registers to join your newsletter, then they are a lead. You then have a way to directly engage them with your brand's offers. Here are the most effective digital marketing lead generation strategies.
1. Build High-Converting Landing Pages
Think of a landing page as a digital marketing funnel that directs your visitors to a form where they can provide their contact information. Therefore, one of the most effective lead generation strategies is to build high-converting landing pages that will turn your visitors into leads. Your landing page must look professional, as well as being visually appealing and user-friendly. It must also showcase your brand well to your target audience. Remember, the goal of your landing page is to convince a visitor to share their contact information with you. Therefore, your brand must come across as trustworthy. Let them know that you aren't going to misuse their information. Consider hiring a web developer if you need help building a good landing page.
2. Offer Free Giveaways
One of the most popular ways to generate leads is by giving away free offers to your subscribers. For example, you could offer a free report or eBook to a prospect when they register for your list. However, your free giveaways must be valuable enough to get someone to give you their contact information. In other words, if you only give away low quality products that most consumers don't really want, then you aren't going to generate very many leads. Unfortunately, since consumers are bombarded with lots of low quality free offers, they might be hesitant to accept yours. Therefore, you will need to convince them that you have something really valuable and special for them. If you are looking for free stuff to give away, you can find websites that sell affordable digital products that come with giveaway rights.
3. Create an Email Marketing Newsletter
Email marketing isn't dead - it has just evolved since the early years of the Internet. For example, good newsletters are more than just advertisements that you send to your prospects. Most of those kind of emails will end up in the spam folder. Instead, a newsletter should contain content that has value for your audience. Therefore, If you can create high-quality, engaging content that your audience will find informative and valuable, then a newsletter can be an effective lead generation magnet.
4. Write Good Ads
Lastly, one final tried and true method to generate leads is by writing good ads that your target audience can connect and relate with. Unfortunately, most online ads are poorly written and sound like spam. Furthermore, many online users are turned off by ads that sound overly promotional. Therefore, your ads must be well-written and sound professional. You must also strike the right balance when it comes to promoting your brand without sounding overly promotional. If you need help creating good ads, consider hiring a digital marketing agency.
In short, many brand owners struggle with converting visitors into prospective customers. However, you don't have to struggle if you understand how to use lead generation strategies effectively. For example, you can generate leads with a high-converting landing page. You can also entice prospects with free giveaways. If you are good at creating engaging content that your audience will enjoy reading, then you could create an email marketing newsletter to build your list. You can generate leads from online ads if your audience responds well to them.